Meet Royce Tan, the man that introduced Singapore to her first rage room and here’s why he thinks we need it!
Tell us your backstory and how you came up with the idea for “The Fragment Room.”
I was in B2B sales previously, but that didn’t work out for me and I left the job after a year. It was then I discovered a rage room concept in Canada and it received overwhelmingly positive responses. It made me think – Singapore is a very repressed country where our people hardly speak about their feelings. Wouldn’t it be great if we have a safe space where no one will judge you and where you can release all the pent up emotions? Suppressing thoughts isn’t the way to resolve things, and I thought the rage room would be a perfect way for us release our anger, sadness in a controlled environment but still have fun at the same time! I saw the potential in it and brought the concept here.
In your own words, explain the purpose of “The Fragment Room”. How did you come up with the name?
To keep it short – “The Fragment Room” is a safe space to release everything, don’t hold back. My graphic designer came up with the name from my ideas – I wanted it to be something that expresses what we do. “Smash Box” was the original name but it collided with other brands. Since things break into pieces here (a lot of course) we got our hearts set on “The Fragment Room”.
What was the most challenging aspect while creating your baby?
I was afraid that someone would kickstart it before me and I made it happen from idea to here in 6 months. It was a rush to get it down but I was excited to make it happen. Also, getting the word out there is difficult. Many Singaporeans think that we are not making it affordable and we get people saying that they can do the smashing at home. But we know that it’s not true, you won’t do it at home (and we clean up after you)! It is similar to how you can drink at home, but you would go to a bar, isn’t it?
What made you choose this type of business as compared to the norm?
I am not your typical smart guy, and I figured the corporate path wasn’t for me. It costs a lot of money to open anything else and cafes are way too populated now. Opening a rage room just made sense to me, you know?
Where do you see “The Fragment Room” in the next coming 3 years? How do you think you will get there?
There are two different kinds of customers, one that takes pictures and one that takes in the entire experience. It’s a tough market, but I have a few marketing ideas to execute in the future. For example, we came up with this concept called “Unhappy Hour”, where people can come here to release their anger at a discounted price. Sounds great, doesn’t it? We still want to keep our target audience between the age of 25 – 45 and we hope to bring them an improved and new experience over time. We are also looking to collaborate with local artists; it’s always important to lift each other up!
If you had one piece of advice to someone just starting out, what would it be?
Take risks and make a name for yourself. Always take chances and get out of your safe zone. Life is too short!
Your desert island choices for:
Book: Honestly, I don’t read books honestly (laughs).
Movie: Zombieland! It is gold.
Music: Listen to everything so I can’t choose one, but definitely no EDM.
Any person in history for conversation: I am quite an introvert actually, so I generally don’t talk much.
Check out “The Fragment Room” here – https://thefragmentroom.com